The Lemon Twist.
406 main street. +1-603-526-2555. website: (http://www.lemontwist.com/) the lemon twist/lemon drop is a woman's and children clothing store. they also sell vera bradley and other accessories. they have some cute stuff but tend to attract an older crowd and can be expensive. prices range from $20- over $200.
Morae Jewelers
428 main street.+1-603-526-2029.website: (http://www.moraejewelers.com/) morae has a good variety of jewelery so there is something to suite anyone's taste. they have earring, necklaces, bracelets and pandora charms. all in different colors of gems, metals and styles. that being said they are pricey, so go there expecting to either just look, or spend a lot. prices range from $25- over $500.
OMG! Boutique.
394 main street. +1-603-526-8333. omg is fairly new and is one-of-a-kind in this area. it has great variety so if you are looking for a gift, souvenir, or just want some fun shopping this is a good store. but like most of the shopping in new london if you haven't noticed the trend it can be expensive with prices ranging from $10-over $100.